Massage therapy can be beneficial for dogs with itchy, inflamed skin by promoting circulation, reducing inflammation, and improving the overall health of the skin. Here are some ways that massage therapy can specifically help with these conditions:

1. Promoting circulation: Massage can help increase blood flow to the affected area, which can help promote healing and reduce inflammation. Improved circulation can also help bring vital nutrients and oxygen to the skin, helping it to stay healthy.

2. Reducing inflammation: Massage can help reduce inflammation by improving lymphatic flow and increasing the release of anti-inflammatory hormones such as cortisol. This can help reduce redness, swelling, and itching associated with inflamed skin.

3. Improving skin health: Massage can also help improve the overall health of the skin by stimulating the production of collagen, which can help promote skin elasticity and reduce the appearance of wrinkles. Improved skin health can also help reduce the likelihood of skin irritation and inflammation.

4. Soothing the dog: Massage can be a comforting experience for dogs with itchy, inflamed skin. It can help reduce stress levels, which can help reduce the likelihood of scratching and further skin irritation.

It’s important to note that massage therapy should only be used as a part of a comprehensive treatment plan for dogs with itchy, inflamed skin. Other treatments may include medication, dietary changes, and environmental modifications. Additionally, massage therapy should be performed by a certified professional who understands how to properly massage a dog and can customize the massage to the individual needs of the dog.